We believe in developing for maximum impact. We will find the heart of your brand’s message and communicate it to your target audiences in an exciting and efficient manner. We create innovative web application that define and develop a strategic business platform to showcase the best you have to offer.
We understand a story travels - across mediums, platforms and channels. Using effective tools and our experience, we provide you the right strategic approach to take your story farther, faster and more efficiently. Our methods ensure that we generate coverage to provide real and lasting value to our clients.
Crisis comes in various forms and most often unannounced. No two problems are same and each one demands the appropriate solution. Planning ahead is the key to any crisis. That’s where we come in the picture. Our experts will help you to develop the means, message and process for effective and timely communication during the tough times.
In today’s cluttered social media landscape, the reality is that the majority of content fails to achieve return on investment let alone the desired virality level among target audiences. The challenge is to boost visibility of content to cut through the noise and capture the attention of busy target audience. We understand what makes for compelling content and combining white-hat targeting techniques to achieve best and guaranteed exposure.
Social Media Optimization is the next level in marketing and when combined with traditional SEO, you get a “Master Strategy”. Communication and Interaction is what matters in the social media world. We, as your social media partner, will help you to leverage your business to new heights optimizing your brand identity with the target audience.
Doing social media is easy. But aligning your social investment to business goals to drive desired outcomes takes more. We believe in using a specialized approach to power social media marketing for your brand. Our social experts live and breathe in the online space and know how to turn business objectives into realities in creative, strategic and measurable ways.
Search and discovery are simple concepts that drive one of the most complex online marketing channels. The ‘earned’ online reputation will help to increase your business exposure, attract more users and increase your conversions for your products and services. With the correct white-hat strategies, our team will create your brands online persona, adjusting and guiding it through the requirements of search engines which will enable easy access for your audiences.
There are millions of people online everyday and there are million of ways to target them. One of the tactics is utilizing paid search, a.k.a. Search Engine Marketing (SEM). Paid search placement can often be your fastest and most efficient way to reach those that seek what you have to sell.
Content rules every platform. It is a way to share your story with your existing and prospective customers. Great content stories lead to build a trusting relationship with your target audience. A strong online content marketing strategy will drive your online presence and your offline materials along with your business objectives.
Media Buying involves finding the right mix of media services in order to reach the targets of your business. The days of the “single-channel” customer are gone and they’re not coming back. Today’s customer engages with a brand through multiple online and offline channels and it is essential that businesses think in this way.
Distribution avenues drive sales for any business. With current distribution network, your business grows exponentially without boundaries. We help you to source and crack these distribution channels creating customized affiliate programmes and crunch up the real sales figures for your business.
Facebook Marketing is for a customizable presence for an organisation, product or public personality and allows businesses to build a community on Facebook. Facebook is by far the biggest social network in the world and Facebook Marketing is the perfect tool to allow advertisers to connect with their users.
Charuhas is a veteran PR professional with three decades of PR and media exposure. He has been instrumental in developing hard-hitting headlines and strong stories for some of the biggest brands such as Edelweiss, Coca Cola, Ispat Industries, Lloyds Steel Industries and BCCI. An excellent crisis communication manager and advisor, Charu’s expertise is connecting with his vast network of journalist and communicators alike and drives a positive strategy for brands.
Saumya has an experience of more than 3 years in the field of Public Relations and Integrated Communications. Her expertise revolves around handling corporate as well as start-up clients. She has hands-on experience in client servicing, media relations, market research, content and information development, database development and management.